10 Effective Methods to Get Valuable Subscribers for Your Blogs

 Increasing the number of subscribers to the newsletter is a goal you should definitely set for yourself. The newsletter is a key marketing Oftenit tool in the real estate agency business that allows you to inform, educate and most importantly, build relationships with your contacts.

The challenge facing real estate agencies is how to get people to subscribe and stay subscribed to the newsletter list.




Generating leads

Lead generation is a marketing term that refers to the process of arousing people’s interest in your agency and your offer. One of the goals of generating leads can be to increase the number of subscribers to your newsletter list.

In the digital age, there are a number of tools available to you that make the process of generating leads easier. For real estate agencies, this process means finding people who are interested in using your services. Specifically, people who want to offer their property for sale or rent and those who want to buy or rent a property.

Inbound marketing activities include the creation and promotion of relevant content and digital marketing activities, social networking activities, and search engine optimization. You can apply inbound marketing activities to promote the content of your real estate agency’s newsletter.

In the process of generating leads, an important term is the customer journey, which refers to the process that customers go through in order to become aware of your service, evaluate it, and eventually become your customers.

In the first phase of this process, your potential customers become aware of their problem and look for a solution. In the second phase, they are familiar with your agency and are aware that you can provide them with a solution, but they are still considering other options. Ultimately, they have made a decision and are ready to hire you. Each of the phases requires customized communication to provide users with the right information at the right time.

There are a number of tools and tactics available to you to reach users at every customer journey stage and turn them into your newsletter subscribers.

How to reach a larger number of subscribers 

Creating and maintaining an email marketing contact base requires finding effective ways to attract subscribers as well as to retain them.

The digital channels you can take advantage of are your website, specially created landing pages, content marketing, PPC campaigns, and social networks. Below we reveal tricks on how to get the best out of each channel.

  1. Customize your website to increase the number of newsletter subscribers

To turn users who have expressed interest in your agency and services into newsletter subscribers by visiting your website, optimize your website to increase the number of newsletter subscriptions.

Place the newsletter subscription form in a visible place on your page. Positions on the web ideal for setting up application forms are:

  • With the navigation bar at the top of the page

  • With side navigation

  • At the end of a blog post

  • In the footer of the website

  • Floating box that follows the user up and down the page

  • A pop-up box that appears before the page content

Strategically select a place on the sign-up form page to achieve the maximum number of logged-in users.

The form next to the navigation bar with a short call to action and a place to enter e-mail remains in the user’s field of vision throughout the website. The side form follows the contents of the alien in a vertical side column. A newsletter subscription form at the end of a blog post with a short invitation to users to stay up to date with your news is required. A website footer is a place where users often ask for information about your contact information, so it is convenient to include the possibility of subscribing to the newsletter.

The so-called floating box “floats” in the user’s field of vision as he moves around the website, and a pop-up box appears before the user can see the content on the page and must choose whether to subscribe to the newsletter or turn off the pop-up.

Each station on your website should have at least one newsletter subscription form in a visible place, but don’t overdo it. Post the newsletter invitation form where it makes sense, for example below a quality article on your blog, with contact information, with main navigation, in the footer, etc.

Elements of form that attract attention

In order to achieve conversions, ie to attract subscribers, the application form must contain quality elements that will convince the user that it pays to become a regular recipient of your newsletter.

The title and text of the form must present to the user all the advantages or benefits that you will provide through the newsletter. Will receive notifications about new real estate in your offer, market situation, advice on selling, buying, decorating your home, etc. Through this short text, you must “sell” your newsletter.

A call to action (or CTA for short) is a call that tells a user what they want to do. Say it briefly and clearly. Sign in! Sign up now! Start receiving the newsletter! these are just some of the possible calls to action, and you need to explore which one works best for you.

Colors and visual alignment with your brand are extremely important. Your newsletter is part of your brand and you have to present it that way. But the application form and CTA button must be highlighted on the website, so use colors and other visual elements that will grab the user’s attention.

Short forms are crucial. Once you’ve persuaded a user to leave you their email address, you certainly don’t want to be turned down by the lengthy sign-up process. A lot of fields to fill in when logging in and a large amount of required information will often force users to give up in the last step. So make it as simple as possible. Just search for first name, last name, and email address.

  1. Create a special landing page just to sign up for the newsletter

If you promote your newsletter and bring a user to the front page of your agency’s website you can only hope they find the application form and actually sign up. So create a landing page and efficient tool that allows you to get more conversions.

Landing pages are pages created solely for the purpose of conversion, and the most important element of an effective landing page is the focus. In this case, it is a subscription to the newsletter list. The landing page should not contain other elements of your website that would distract users.

The landing page for subscribing to your newsletter should consist of only a short text highlighting the benefits of subscribing to the newsletter, attractive visual elements, a clear call to action, and email address entry fields.

The advantage of creating a page like this is a higher conversion rate. By creating a landing page, you will get a link that you can easily share via social networks and set as a destination link for ads from search engines and social networks. Optimize the name of the link so that it is memorable and attractive to the user, and you can include a call to action.

  1. Use content marketing

Provide users with quality and interesting content, and they will be happy to leave you their e-mail addresses in return.

Create interesting blog posts, and add a newsletter subscription form for all those who want to receive notifications about new blog posts and other published content. In addition, you can offer additional content, tips, and the like on related topics through the newsletter.

You publish e-books. Although you may not make the download of the e-book conditional on subscribing to the newsletter, you can offer users a subscription to the newsletter with information about the new e-books they will be able to download and additional materials to continue their education.

Whatever you promise users in a newsletter call, you must also keep it in order to stay subscribed and happy to read your newsletter.

Social networks provide a number of opportunities to generate leads. Use them to promote your newsletter and turn followers into subscribers.

Include posts that invite you to subscribe to your social media activity plan. Use the link for the landing page you created, add it next to the post text, and if you use Instagram you can add it to your profile description. On Facebook, you have the option of configuring the CTA button with announcements, which you should use in this case.

When creating social media posts, be guided by the benefits for subscribers, highlight the value and benefits of your newsletter. Use a call to action to clearly tell users to sign up.

Use attractive visuals to stand out and grab users ’attention, include infographics that highlight benefits for newsletter readers.

  1. Social networks

Social networks provide a number of opportunities to generate leads. Use them to promote your newsletter and turn followers into subscribers.

Include posts that invite you to subscribe to your social media activity plan. Use the link for the landing page you created, add it next to the post text, and if you use Instagram you can add it to your profile description. On Facebook, you have the option of configuring the CTA button with announcements, which you should use in this case.

When creating social media posts, be guided by the benefits for subscribers, highlight the value and benefits of your newsletter. Use a call to action to clearly tell users to sign up.

Use attractive visuals to stand out and grab users ’attention, include infographics that highlight benefits for newsletter readers.

  1. Advertising on social networks and search engines

If you invest a lot in creating a newsletter of quality content, reaching as many subscribers as possible is certainly one of your priorities. Advertising on search engines and social networks can help you achieve this goal if it is accompanied by a solid marketing strategy.

You can advertise your newsletter directly. But you can, for example, advertise your new e-book and offer a newsletter subscription as an additional source of useful information. Test which way is more effective for you.

All ads must lead to the landing page of the application, not to the home page of your real estate agency.

Promote posts on social media, create ads for your newsletter and promote other types of content you create, and offer newsletter subscriptions as an additional but useful option. When creating campaigns, take advantage of precise ad targeting, continuously track your results, and invest in the ads that drive the most conversions.

  1. Make visible RSS buttons

Don’t bury the RSS button on the page! It should be at the top, very visible and very obvious so that readers would be blind not to see or to know how to use them.

  1. Reply to comments

Responding to people who have commented on your blog shows readers that new voices are welcome and that they are walking into a warm and attractive active new community. These are the types of places that readers look for on the web. They want to be part of communities where voices are confirmed, where they can have an impact, and where the lead blogger helps lead the conversation instead of just talking to people. A good example would be the famous Problogger Darren Rowse. Over the weekend, I read Darren’s guest and was amazed at how often she reacted to commentators. Often A-List bloggers forget to bring back the community, but Darren certainly isn’t.

  1. Frequent and consistent postings

If you want people to subscribe to your blog, you have to give them a reason. This reason is often a frequent setting of quality content. If you want people to invest enough in your blog to subscribe, set yourself a consistent schedule so people now have time to rely on new updates from you. No one will waste time subscribing to a blog that is updated only a few times a month. If you want readers to invest in you, you have to invest in them first.

  1. Use full feeds

If you’re using partial feeds because you want to increase page views so you can monetize your blog – stop. There are many people who refuse to subscribe to a blog that is not full. Don’t force people to come to your blog. Social media and this new wave of marketing imply an understanding that people will take your data the way they want, not the way you want it to. If they see that you are only offering partial feeds, you can turn them off before you get a chance to turn them on.

  1. Be interesting

Break out of the echo section of your industry. Don’t repeat the daily news just because it’s easy and that’s what everyone else is doing. Take hardstands. Provide information that people cannot get anywhere else. Become a source for what is new and fresh in your community. Talk about what you see first hand, instead of what you heard. It’s hard to do, but the more ways you can find to break out of the box, the more you’ll attract readers. No one likes “me too” blogs.

From newsletter subscribers to satisfied customers

Once the subscribers of your newsletter go a step further and become your interested contacts, you will need efficient CRM software with the help of which you will be able to keep detailed records about them and send them appropriate offers in a timely manner.

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